Making link buttons (part 1)
As a member of the fanlisting community, I’ve come across quite some link back buttons (commonly called “codes” in the fanlisting world) that I wouldn’t want to use to link back with. I usually make my own code if those provided don’t look good or if there aren’t any in my preferred size. Occasionally though, I don’t join that particular fanlisting at all. I’m probably not the only one that has ever decided to not join a fanlisting because there weren’t any nice looking codes to link back with. This means that if you don’t know how to make your codes look good, you might be missing potential members. This also goes for any other site, if you don’t provide nice looking link back buttons, people will not link back, or at least not as many as otherwise might be linking back. As there is no real difference between link buttons and codes, and to make this easier to read, I’m not going to keep referring to both codes/link buttons, but will use the word link buttons throughout the tutorial.
This is a guide to making link buttons, consisting of two parts. I’m using Photoshop but you should be able to use any other graphics program to do the same things. In this first part I’ll start with a bad example, explain what’s wrong with it, then tell you the very basics of making nice looking link buttons, and in the second part of the tutorial I’ll give some examples of fancy things you could add to your link buttons to make them stand out more, as well as several fast methods of making codes. I’ll be making a 75x50 sized link button as an example, but you should be able to make a link button of any size with this tutorial. The image I used comes from iStockphoto.
What NOT to do
The following image is an extreme example of what could be done to make a link button look bad. It’s not really that extreme, and I have actually seen link buttons that looked somewhat like this. The image is resized out of proportion, the text is not in a clear font and it’s anti-aliased, and there’s no border around the link button. It could be even worse if the text didn’t have an outline either, as that would make it even less readable.

The very basics of making a link button look good include proper resizing and cropping of the image, adding a border and using pixel fonts.
Resizing and cropping the image
When resizing an image, you will need to keep the proportions as they are. In Photoshop, make sure to check the Constrain Proportions setting when resizing an image. For any other graphics program, you will need to find out how to resize while keeping the image in proportion yourself. (It’s usually not hard to find though.)
Having resized the image while keeping it in proportion, may leave you needing to crop the image.

Select the Rectangular Marquee Tool.

Select an area as big as you want your link button to be. I’m making a 75x50 link button.

Move the selection to the part of the image that will fit the link button best (the face of a person, the main feature of an object, etc.). Crop the image (In Photoshop, go to Image > Crop). Depending on your image, you might want to sharpen as well. For the sharpening, just try sharpening once or even twice and see what looks best (unsharpened, once sharpened, several times sharpened). Depending on your image, you might also have to play around with brightness and contrast.

Adding a border
Adding a border is possibly the simplest thing to do with a link button, so why I’ve come across link buttons without borders is beyond me. For a simple border, you can either draw it on (in Photoshop the best way to draw a border is with the pencil tool set to 1px with 100% hardness), or you can use your program’s features. In Photoshop, there’s two simple ways to add a border (apart from drawing it). You can select the entire image, and, with any of the selection tools active, right-click the image and click “Stroke…”. In the box that pops up, you’ll want to set the width to 1px and select a colour that goes well with your image. Another way is to right-click the layer in the Layers panel, click “Blending Options…” and select Stroke. Here, you’ll want to set the size to 1px, position Inside, and then select a colour that goes well with your image again.

If you’re using a different graphics program, either draw on the border or find out if your program has a feature to easily add a border to images. In some programs, the easiest way to add a border is by selecting the entire image, contract (shrink) the selection by 1px and invert the selection so you then have a 1px selection around the image, which you then fill (looks like a paint bucket in most if not all programs) with the colour you want.
Now you know how to resize and crop an image, and add a border, let’s look at the text.
Adding text
To add clear text to your link buttons, you’ll want to use pixel fonts. Pixel fonts are made to be readable and look good at small sizes. My personal favourites are
and
(click to go to their download pages), and you can find a massive amount of other pixel fonts at DaFont. Set the font size to 8pt/8px for 04b_24, or 10pt/10px for wendy. If you’re using another pixel font, the size usually should be 8pt/8px, but you’ll have to try it out and see at which size it looks good. Also, occasionally the text turns out to be a bigger size than it should be at 8px (04b_24) or 10px (wendy), I believe this is somehow caused by the image you’re using. No problem, just set the size to 6px (04b_24) or 8px (wendy) instead. If it doesn’t work out, just try several sizes and see at which size it looks good. You can use different sizes than those listed in the drop down list by just typing it in the size box. Depending on your preference, you might want to add the text in ALL CAPS when using 04b_24.
When using pixel fonts, make sure to turn off anti-aliasing to keep the font clear and easy to read. Depending on your preference, you may want to add an outline to the text. I personally like it much better when an outline is added, but it can also look good without adding an outline, so that’s really up to you to try and see what looks best. I personally prefer using white text (or very light coloured), and adding an outline using the same colour as the border. To add an outline to the text in Photoshop, right-click the text layer, select Stroke, set the size to 1px, the position to Outside and select the colour you want to use. Alternatively, select the text and expand the selection by 1px (Select > Modify > Expand), add a layer underneath the text layer, and fill the selection with your chosen colour.
Text is usually placed in one of the corners (or just a few pixels from the corner), but if your image allows, it can look really great to be placed somewhere else entirely. With Wendy’s pixel font, the * (asterisk) is a heart which can also be nice to add.

Now that’s a very basic but good looking link button. If that’s enough for you, you may stop here. There’s plenty of things to make your link buttons stand out, though. Continue to part 2 if you want to do something extra.

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